Posted under Inovativnost & Učenje & Tehnologija
Kaj je inovacijsko novinarstvo? To je poročanje o inovacijah, inovativnosti, inovativnih procesih v medijih. Verjetno pa vse to zahteva tudi inovativne novinarje in inovativno novinarstvo.
Pri tej zanimivi kombinaciji besed, ki pravzaprav predstavlja novo vejo novinarstva, gre obenem tudi za gibanje, staro približno 2 leti, ki želi vzpodbuditi medije, da aktivno poročajo o inovativnosti. Začetnik tega je David Nordfors iz Standforda. V Slovenijo pa je koncept pripeljala Violeta Bulc.
Včeraj sem bil prisoten na prvem dnevu regionalne konference o inovacijskem novinarstvu , ki je bila na FDV v Ljubljani. Kot govorniki so se pojavili komisar Janez Potočnik, minister za razvoj Žiga Turk, David Nordfors, Tatjana Fink,Violeta Bulc.
Podelili pa so tudi slovenske nagrade za inovacijsko novinarstvo. Za najboljši prispevek je prejela nagrado Nataša Koražija iz Managerja za prispevek ‘Tudi tekstil je lahko high tech’, za celoletno najbolj aktivno poročanje Sašo Dolenc iz Kvarkadabre.
V Sloveniji je Inovacijsko novinarstvo v slabem letu naredilo velik korak in zanimiva je bila misel Violete Bulc, da je malo lahko prednost in da je Slovenija zaradi svoje majhnosti lahko neke vrste laboratorij in inkubator inovacijskega prostora.
Zanimiva je bila tudi predstavitev Trimove poti v inovativnost. Na področju neperspektivnih izdelkov so naredili pravi čudež. Sledili so svojim postavljenim načrtom in temeljnim geslom. Leto 1992: ‘Zadovoljna stranka poveča profit.’ Leto 2005: ‘Kompetentni in zadovoljni zaposleni ustvarjajo navdušene stranke.’ Sedaj: ‘Inovativnost za trajnostno rast in razvoj Trima.’ Ključna pa se mi zdi tudi vloga Tatjane Fink, ki sem jo imel prvič priložnost slišati v živo in prepričan sem, da s svojo osebno skromnostjo in veliko profesionalno voljo v veliki meri pripomore k Trimovemu uspehu. Mimogrede, Trimu se bo pridružila tudi Sonja Klopčič, prejšnja direktorica Orie.
Inovacijsko novinarstvo - odštekana in inovativna ideja, kako spreminjati novinarstvo in ga usmeriti v promocijo inovativnosti.
Vibacom - Violeta’s blog » Blog Archive » The 2.Conference on Innovation Journalism Stanford after Stanford is finished on 16 Jun 2007 at 1:33 popoldne #
[…] The 2. Conference (this time international with a strong presentation of all sectors) on Innovation Journalism (Stanford after Stanford) and innovation drivers is over. And there are many strong emotions that I could draw out of the 2-day experience. I can confidently say that The Region from Turkey to Slovenia, and all the countries in between is waking up to the innovation as an opportunity of economical growth and sustainable development… not only that… things are happening as we speak. And different media (old and new) are playing an important role in this waking up call… pointing out the lack or the beauty of the presence of innovation, both is useful, important. Commissioner Potočnik and Minister Turk were both very clear about that in their speeches, too. They were both cool, relaxed and very clear in importance of innovation for us, Slovenia, EU, the countries that care. Ms. Fink very clearly showed where a conscious work on innovation can lead, many active media people, academics, scientists and business representatives understood that the secret is in cooperation, dialog, honest exchange of views, data, results, visions and consequences… David Nordfors was very visionary sensing the importance of the InJo concept a few years ago. Vinnova supported him. Today David with a help of Jan (great in presentations, as always) and Willie, along with Stanford, EJC and many more organizations, are leading a way in exploring this concept further… Slovenia is not much behind. I try my best to inspire and contribute hands on experiences of the use of the InJo concept. The rewards added the charm to the first day and showed that people care, see the difference and appreciate a good media story. Trust and passion are those that make a complex truth an attractive media contribution. And we can say that the conference was all of that… The workshops really made a difference. Brought sharp points out, asked for solutions and we, as participants, delivered. At the end we felt like a big community, that openly exchanged views, experiences and delivered some concrete solutions and calls for action. I am looking forward to cooperating in the future. This might be a new model for conferences all together. Keep checking the the page… every day for the next few days there will be published new transcripts, podcasts, comments and views of the event … until completed for the full experience to those that missed it or want to follow up… Do not be ignorant, play the role… and do not forget to check the interviews on this blog… they are InJo story by themselves…. The first comments about the conference you can read on: Ministr’s blog Official page of the Ministry Blog about the innovation Vizior […]